![]() ![]() Some people will actually miss Instagram’s Following tab. That Instagram launched this as a separate app instead of folding it into the main DM experience suggests the company is indeed reluctant to make things more complicated. Just last week, it launched a standalone messaging app called Threads that is meant to send rapid-fire images back and forth to people on each other's close friends list, Snapchat-style. With the addition of new features like this, it’s a no-brainer to cleave off older less-used features like Following.ĭespite Instagram’s decision to debut the hamburger menu, the company does seem intent on keeping the app as simple as it can. It added the dreaded “hamburger menu,” three lines in the top right corner that you tap on to reveal menu options and Facebook notifications - something Systrom and Krieger had long avoided. ![]() Since the original founders Kevin Systrom and Mike Krieger left Instagram last year, reportedly over disputes with Facebook over-Facebookifying the app, Instagram has gotten a little, uh, busier. “Simplicity was the driving factor,” Shah said of Instagram’s decision to remove the Following tab. But that’s no longer true now that Explore has established itself as the primary means of discovering new stuff on Instagram. At the time, Following was the best way to discover new content, since it would show you things your friends were liking. Instagram launched its “Following” tab as an early feature back in 2011, long before its Explore tab debuted. Beginning this week, the heart tab will display only your own activity. Thankfully for the irrepressibly lascivious, Instagram is scrapping that feature entirely. These true tales of Instagram horror (names omitted to protect the horny) were all born out of the photo-sharing platform's “Following” tab - a feed that shows the likes, comments, follows of your friends. A daughter catches her own father liking cheesecake pinup photos. ![]() A mother notices the husband of a fellow mom liking bikini model photos. A man receives a DM from his ex wondering why he's liking photos of someone who gave her gonorrhea. A Catholic priest notices a fellow priest liking gay porn star pics on Instagram. ![]()
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